Sunday, June 15, 2008

Brand Building

Charm-C? It's actually the Hokkien name of a drink in Penang. A mixture of coffee and tea with a sprinkle of milk, this eclectic local favorite embodies a frequent theme of my thoughts.

Low-hanging fruits in the business world--simplistic hardware- and software-only models--have long been grabbed. Red sea. However, a plethora of opportunities permutating over combinations of hardware, software and services are still abound to be exploited. Blue ocean.

Hence the name Charm-C as the first baby step of branding this blog. Thanks to my mom for suggesting the name...

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